Penguin Random House UK today launches Penguin Platform, a new online community for 16-19 year olds to call their own where they can share and discover the stories that they love, including ‘Young Adult’, cross-over and adult books. Based on extensive research with young people and named by readers themselves, Penguin Platform is a place for Penguin Random House UK to talk directly to teens about the books they’re reading, deliver exciting experiences around authors, and build on the phenomenal success of its ‘Young Adult’ publishing.
Through branded spaces on Tumblr, Twitter, YouTube and Instagram, Penguin Platform gives readers access to an unrivalled list of authors and an ‘inside look’ into the publishing process; the story behind the story. Bespoke book-related content and experiences, shaped by the tastes and preferences of the teen audience, will include author interviews and Q&A, beginning with Owen Jones and Sally Green; home tours with authors including David Hofmeyr; writing advice; an Easter Reads campaign; playlists and book recommendations from authors.
The company will advertise its own products on Twitter and YouTube but there will be no advertising space. It will also link to the books pages on company websites.
The content will be linked together across the different platforms throught the hashtag #PenguinPlatform.
Links:
Tumblr: http://penguin-platform.tumblr.com/
Twitter: https://twitter.com/penguinplatform
YouTube: https://www.youtube.com/channel/UClESv5hi1S52cmNtzQUj1BQ
Instagram: https://instagram.com/penguinplatform/
