A passive programme that I have found to be very successful is setting out a mug containing jokes on the service desk.
It has been attracting library patrons of all ages and has a dedicated band of followers who now come in on a regular basis just to pick up a joke.
If you are interested in testing it out, all you need is a mug/cup and a discrete sign advertising hat is on offer. You can collect a range of jokes and reuse them as statistically people would grab a different joke each time.
For those of you who may not have the time to hunt down jokes suitable for all ages I have a selection available to download below.
