Cover2Cover Publisher Interview

Today, Teen Librarian is proud to host an interview with Dorothy Dyer, one of the founders of YA Publisher Cover2Cover

1. Globally publishing seems to be in a crisis and companies are merging for survival – why did you decide to start an independent publishing company?
Cover2Cover didn’t start to compete with existing companies. Cover2Cover started in order to get young South Africans reading, teens who have never really read for pleasure before. So we were wanting to create a whole new market!

2. How have young adult readers responded to these books?
We have been absolutely overwhelmed by the responses of readers. We founded a literacy trust, FunDza, and as part of its work it distributes these books to schools and literacy organisations all over the country. Again and again we get rave reviews and accolades, with teachers saying they have never seen their students wanting to read like this before. I just have to quote some of our favourites, if you don’t mind..!

From a rural organisation in Kwa-Zulu Natal: The principal of Siyanda says the kids are so enthusiastic about the books that they are not even waiting to return them to the library before passing them on…She says she goes into the library now and finds kids sitting there in silence, engrossed in their reading – your books have started what we hope will be a revolution.
From a girls’ high school: I thought you would be interested to know that the books have been a huge ‘hit’ in our grade 9 bookclub . The girls are just so enjoying them. We just can’t keep up with the demand.

I think it’s incredibly powerful on all sorts of levels to recognise your life and world in a book, and for many of these students this is the first time it happens.When I do a reading aloud I can feel the ripples of excitement and recognition when there is local slang. It validates your world, to see it in a story, I think.

3. You currently publish Best Reads so far aimed at years 7,8 & 9 and The Harmony High series aimed at secondary school readers do you have plans for more series?
We are also publishing anthologies of short stories that were first published on FunDza Literacy Trust’s mobi-site – we’ve just brought out number 1. We are interested in creating new series – we have been discussing the idea of a series for 9 to 12, as we hear from literacy workers that there is a real gap here as well for contemporary local stories. Here though we would have to look at translation into local languages too to make the stories widely accessible.
Another project is trying to get our books much cheaper, and distributed in a different way. Currently books are expensive items available at bookstores. We dream to change that. We have seen that there are readers who enjoy the books. Now we need to get the books out there, possibly in a different format… watch this space!

4. The books published by Cover2Cover focus on South African youth issues – do you think they would find readership outside of SA?
We have heard that readers in Malawi and Zimbabwe have enjoyed them. They are easy and exciting reads, and although are local, the stories deal with challenges that many teens face, so yes, I think the books could find readership elsewhere. They might be interesting to people out of the country because they also do give a picture of SA that is not always reflected in the news – ordinary people making meaning out of their lives in difficult circumstances.

5. I have seen conversations recently about a lack of people of colour (POC) on the covers of YA books Cover2Cover seems to be bucking this trend are you aware of other publishers putting out YA novels featuring POC on the cover?
Our mission is overt in getting our readers to recognise themselves in books, so we think it is very important that our cover models reflect the characters in the book. I have seen various incidences in this country and overseas where the white models on the outside are no reflection of the darker skinned characters inside the covers, and I think it is distressing that some publishers are prepared to sacrifice the integrity of the novel to get more sales, and seem to think that for this white faces – or rather beautiful white faces – are necessary.

6. Harmony High is described as a soap opera read for teens – do the stories have to be read in order or are the stories self-contained?
The books are all follow characters who attend one fictional township high school, Harmony High, and there is a vague chronological order. Broken Promises and Jealous in Jozi, for example, follow one particular character, Ntombi, whereas the other books focus on other characters, such as Sugar Daddy, which follows the story of one of Ntombi’s friends. But each book is carefully written so it can be a satisfying read on its own.

7. How many authors are working on the series and how can writers get involved in writing for Cover2Cover?
There is a little team of us – five in total. Ros and I are the puppet masters, or rather the conductors, who make sure the stories fit together etc. We also always test the stories in manuscript form on young readers, to make sure we’re getting things right.
Because it is a bit like a soapie, and does have to be carefully managed, we aren’t looking for anyone to join the team at this stage.

8. Are the books available internationally and if yes how can one get hold of them?
Hard copies can be ordered from us at info@cover2cover.co.za. We are also available on Amazon now, digitally.