In February of last year the news broke that Yoto had become the primary sponsor for the Carnegie & Kate Greenaway Medals and they would henceforth be known as the Yoto Carnegie & Kate Greenaway Medals.
In September of the same year there came an announcement that there was a wholesale rebranding, and that the Kate Greenaway Medal had become the Carnegie Medal for Illustration. I was surprised that the reaction to this was pretty muted, but there has been a lot going on and the majority of people outside of the awards circle had other things going on to take their attention.
More people noticed when the medal winners were announced in June. People’s heads popped up online and suddenly more folk were shocked that Kate Greenaway’s name had disappeared from the award was founded using her name. Interest and anger has been building steadily & quietly since then and on Monday a friend messaged me on social media with a link to a petition to return Kate Greenaway’s name to the award that had been set up by Rose Roberto, a Librarian and Historian, and Tamsin Rosewell, an Illustrator and bookseller.
You can access the petition & join the over 1600 people who have already added their names to it if you have an interest in celebrating illustrated works for children & recognizing one of the greatest British illustrators here:
https://www.ipetitions.com/petition/bring-back-the-kate-greenaway-medal
News and Articles for more information:
New Sponsorship of the Carnegie & Kate Greenaway Medals by Matt Imrie
Bring Back Kate Greenaway by Rose Roberto (archive link here)
CILIP responds to petition to bring back Kate Greenaway Medal (archive link here)