The Yoto Carnegie & Kate Greenaway Awards… what?

When I saw the announcement that the CILIP Carnegie & Kate Greenaway Medals had been renamed the Yoto Carnegie Greenaway Awards, my first thought was “What the heck is Yoto?”

So I started poking around.

Yoto is an old idea in 21st century packaging, gone are the books on audiocassette (or even CD or MP3 player) in is a child-friendly smart speaker (set up and monitored by parents via an app) that kids can control using RFID smart cards. The smart cards provide a link to stories on a server run by Yoto, these are downloaded to the player, once this is done parents can disconnect the wifi via the app which can also be used to link “stories, songs and sounds that you record yourself. Or use songs or audiobooks from your own collection – if you have a bunch of MP3s you’d like to make a playlist from. You can also make cards from our curated selection of radio stations and podcasts, so you can play these on your player directly from a card without needing to go via the app.

Yoto also offers a monthly subscription club for £9.99 per month or £99 per year with free shipping 10% discount on all purchases and two cards per month sent to your address. Full details here: https://uk.yotoplay.com/pages/yoto-club

Online response seems to have been overwhelmingly positive:

To quote but a few.

It has been touted that this partnership will reach more people and inspire more children which is of course hard to refute, but only if people can afford to purchase the Yoto Player and all the books to be played on it.

In the UK the basic Yoto Player retails for £79.99 and the portable Yoto Mini goes for £49.99.

Smart card prices start at £1.99 for podcasts, with most books ranging between £4.99 to £11.99 with collections of cards going up to £19.99.

Having been keeping a close eye on news out of the UK and seeing the difficulties many families are having with food costs, travel high energy bills, I fear that these devices and the smart cards may be out of reach for many that may benefit from them.

As Joy has said, this partnership will make the CILIP CKG (actually the Yoto CKG) Awards more financially secure; but in return Yoto gets the implied imprimatur of CILIP and the CKG Awards themselves which have stood for outstanding quality since 1936 (Carnegie) and 1955 (Kate Greenaway).

At this point it is hard to see who would be getting the better end of the deal.

As a former CKG Judge I have strong feelings about the Awards and whenever something crops up concerning them I get concerned. These concerns may be meaningless but I will watch how things develop going forward while hoping for the best.

FInd out more about the Carnegie and Kate Greenaway Awards here: https://www.cilip.org.uk/page/CarnegieGreenaway

Find out more about Yoto Player here: https://uk.yotoplay.com/

By Matt Imrie on February 9, 2022 · Posted in Awards, Carnegie, Kate Greenaway, News

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